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How to Make Your First $1,000 in Blog Sponsorships!
Are you having a tough time booking paid sponsorships for your blog? It can be tough, for sure. Blog sponsorships are great for bloggers because it’s a neat way to showcase a product or company you support and get paid to do so!
Sponsorships can be had for blogs of every size and age. It’s a common misconception that paid sponsors only work with seasoned, big blogs but that’s just not true. In fact, I’ve booked thousands of dollars on my small blog with this method!
So, how do you earn your first $1,000 in blog sponsorships?
Read on to find out.
Making Money with Blog Sponsorships
There are 2 main ways to get sponsored:
- Cold Pitching
The way networks work is, once you join, you’ll have access to offers that you can apply for. Picture logging into a website, scanning offers and applying to ones that fit your blog and readership. This is how most networks work.
Another way it works is, once you join, the network will contact you with offers. They do more matching in this scenario so you’ll only be contacted if your site is a potential fit.
Networks are beneficial for many reasons:
- Saves time
- Allows you to focus on the content
- Less work
The cons of networks are:
- Lower pay
- Less flexibility
- Very rule-driven
In a nutshell, it’s great because you have a middleman (the network) who does all the legwork for you! They negotiate your rate, the terms, the content, all the campaign details. However, they are paid to do such. So, they usually take a cut (sometimes as much as 50%) of the campaign dollars. It can also take a little while to be paid, sometimes as far out as 75 days after campaign run.
Cold pitching works by YOU contacting sponsors and pitching yourself in hopes of booking a campaign. This mean you will be doing all the legwork.
The benefits are:
- More flexibility
- YOU make the rules
- Faster payment
- Higher payment
- Much more work
So, you’ll earn more, by far, but you really deserve to. It’s hard work sourcing potential sponsors, finding contact information, reaching out, replying, managing the campaign, drawing up contracts, etc.
Is it worth it?
I think so. Instead of waiting to be contacted or scouring networks weekly for opportunities, you take it into your own hands. You have the control.
Do You Work with Networks or Cold Pitch?
This answer will vary of course. My recommendation: do both! Why not? You can have the best of both worlds and a blend of easy booked gigs and higher paying, faster payout campaigns.
With networks, there is really nothing to it. Cold pitching takes more effort so I’ve put together some best practices and helpful tips that have been super useful and necessary in helping me book thousands of dollars on a small (under 10K pageviews/month), new (less than 6 months old) blog.
Cold Pitching Best Practices
- This List: A shortcut to help you on your cold pitching journey. A roundup of 30+ blog sponsors, with contact emails so you can shoot over your pitch in a breeze. This list is vetted. I have personally spoken to 100% of these sponsors and have personally worked with more than 90% of them. $8.
- This Method: Lurk. What does that mean? You’ll wanna go into spy mode a bit. I like to get warm contacts for sponorships as opposed to cold contacts. This means, choosing advertisers that have worked with bloggers before. You can find this out in a variety of ways. My favorite way: Head to your favorite blogs, type “sponsor” or “all opinions are my own” in search and review the results to get a list of paid sponsors from that blog. Then, contact those advertisers!
- This Email: When emailing prospects, follow this format: be casual, introduce yourself, make your pitch short and sweet, don’t dive in too much on your stats. The goal is to really introduce yourself. Compliment the advertiser, tell them what you love about their company and how you could add value by doing a paid sponsorship. By the way, mention paid sponsorship in the body of your email. You want to make clear that you are looking for a paid feature and not a free shoutout.
Ok guys, these tips will help you earn your first $1,000 in blog sponsorships in no time, even this week, or this month! Need more help? Check out my course, Sponsored Blogging for Newbies, a blog sponsorship course that dives in even more, unveiling more helpful strategies and methods for booking paid gigs from sponsors.
What are your blog sponsorship tips?