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Everyone these days is working hard to promote themselves, their blogs, and social media. There are millions of blogs out there. Everyone want to be a successful blogger and would do anything to make that dream come alive. For that very reason, it is not as easy as it once was to get and stay ahead of the game. If you want your content to stand a fighting chance, you have to learn how to make your content go viral. Especially if you’re starting out, going viral will help you immensely.
Getting your content to go viral might sound a lot more complicated than it actually is. Sure; it will take some effort, and there is a learning curve, but it is not impossible. There may be others reading this post that simply do not see the need to use Pinterest for anything more than researching recipes and inspiration for their own work. They are making a huge mistake and are missing out on a great opportunity to increase their profits.
The truth is, Pinterest is THE MOST valuable asset that can be utilized to drive more high quality traffic to your website or blogs. It also makes it easy for you to establish yourself as an expert in your field. All you need to do is get as many Pins as possible, the more pins you have, the more chances of one catching steam. The aim is to post Pins that are so relevant, informative or entertaining, that viewers simply cannot help but re-pin your post. Here are a few simple steps that will allow you to accomplish just that
Make It Clean, Crisp and Visible
This might seem like an obvious point but I have seen too many pins which are simply too difficult to read or understand. If your viewers cannot decipher your message, they will just keep on scrolling. The colors, fonts and images we use can either make or break a pin. Avoid cluttering your pins so that your message will stand out. Remember that simplicity is always best.
Be mindful that each social media platform will have different sizing requirements. It is best to make your pins longer than wider, in order to make the pins more visible. The ideal sized pin should be around 735 x 1102 pixels. Also, pins that are red pink, red and orange tend to get re-pined more often.
Be Consistent With Your Branding
Branding is a bit of a grey area. You do not want your brand to be so obnoxious that it detracts from your message. But, you also want to ensure that your branding is clearly discernible so that you get real value for money. One simple way to achieve this is by being consistent. This can be achieved by using a specific color scheme, font or style throughout your posts. You can also find creative ways to incorporate your logo. They key is to make it easy for your target audience to recognize your work. Consistent branding also makes your work appear more professional and reliable.
On top of that, it makes it easier to create pins if save the template. Personally, I have about six Pin templates I use and it takes me less than twenty minutes to make the pins for my posts.
Be Bold And Beautiful
Even if you present well researched, accurate, error-free content, no one will re-pin it if it looks boring. Pinterest is all about being bold and beautiful! Your pins have to be visually appealing and distinctively creative. Your pins should jump off the page and evoke an emotional response right away. Essentially, your content should be able to make me feel excited, sad or even hungry within the first few seconds of me looking at your pin. Just remember, there are hundreds of thousands of pins and unless your pin jumps off the page, your target audience will simply keep on scrolling.
Test Multiple Pins
Some bloggers will tell you to create two pins per post, which isn’t bad advise, but personally I recommend you create anywhere between 4-5 pins per post! Test them out and see if any catch steam. Don’t just post a pin and forget about it, consistently go back and check on the pins.
I personally keep an excel of my pins so I can better track them. That’s a little OCD (and not for everyone), but it has made a WORLD of a difference. I am able to keep track of pins I posted months ago and see if they are doing as I would like or if I need to create a new pin for an old post.
Don’t Neglect Rich Pins
Become familiar with rich pins and make full use of them. The Pinterest team designed this feature in such a way that you can easily provide your audience with additional content that is linked directly to your pin. There are four categories of rich pins; articles, recipes, apps and product.
Rich Pins in the product category allow you to provide your viewers with current prices and advise them where to get the particular product. Pins in the app category are designed to enable your followers to download a featured application right away. It is easy to figure out why you would make use of the Rich Pins which feature articles or recipes.
Do Your Research And Keep Current
If your aim is to build a loyal following, you must establish yourself as a credible source of information. Your posts also need to be current. Your pins should be the first thing to come to mind when someone thinks about a certain topic. There is no shortcut or easy way out.
You will have to take the time to keep up with trends in your niche and do your research. Always remember that social media can be very unforgiving and errors can reach half way around the world before you even realize that something is wrong. The last thing you need is for your pin to go viral for the wrong reason.
Get Your Pins On A Group Board
Group boards are awesome because they increase the visibility of your pins by leveraging the following or more established Pinners. As highlighted before, there are hundreds of thousands of pins which feature content on similar topics. Finding your pin among the thousands on that same topic, is like choosing a needle in a haystack. Choose a group board that focuses on a similar niche and post a few pins if you want your pin to stand a fighting chance.
Make sure you pin to relevant group boards. There are many ‘lifestyle’ and ‘whatever-goes’ boards out there with hundreds of thousands of followers, but chances are, your pin would do better if you placed it in a more niche board with less followers.
Use PinGroupie to find boards to join, or stalk someone who pins similar content as yourself and see what group boards they’re a part of.
Pin It Multiple Times
When you first create and upload a pin, make sure to repin it a couple of times the first day to get the ball rolling. You have to realize Pinterest isn’t a person, it’s a search engine, and when you first upload a pin, Pinterest won’t know what to make of it. They won’t know if it’s a star or a dud. So you have to rack up a couple of repins (say 5) to tell Pinterest ‘Hey! This Pin Is New, But Its Great And You Should Show It To Others.” Thanks to the new algorithm, Pinterest doesn’t show all your followers your pins, you kind of have to nudge it in the right direction.
Make Your Pins SEO-Friendly
Search Engine Optimization or SEO, should always be at the forefront of your mind when posting a pin. Pinterest should be viewed as an extension of your SEO strategy. Always use searchable keywords when captioning your pins. Why wouldn’t you want to make it easier for people to find your pin?
Overall, Pinterest is simply another means to reach your target audience and move them to action. If you want your pin to go viral, you simply have to put in the work. Capture their hearts by using crisp, clean imagery and well chosen fonts. Captivate their minds by feeding them with well reached, carefully branded content. And last, but not least, make it easy for them to find and re-pin your work.
With all that said, going viral won’t mean anything if you don’t have a way to capture that traffic! Make sure you are growing your email list and have all your posts monetized (if applicable). When I started my first blog, I went mini-viral in the beginning and didn’t have my mailing list set up or my posts monetized! That was such a missed opportunity, but learn from my mistakes and make sure your blog is ready for the traffic!
Pinterest Resources I Use And Recommend
The biggest game changer for me has been Carlys eBook Pinteresting Strategies. She goes really in depth about how she pins and shares her secrets to getting over 200,000 page views a month!
Although this blog hasn’t hit 200,000 page views (someday!), since implementing her strategies I have tripled my pageviews and I notice it is consistently going up.
If you find a high quality Tribe with power pinners, your pins get a BIG head start and are much more likely to go viral.