5 Genius Tips for Cold Pitching Blog Sponsors
Cold pitching is something you should definitely explore as a blogger. It involves reaching out to a potential client and selling yourself in hopes of getting a paid sponsorship! Cold pitching has allowed me to book clients over and over again on a small blog. It’s helped me book gigs for my influencer clients as well as getting multiple free travel deals for myself.
Check out these tips that you can start using TODAY to increase your blog sponsorship income:
Tip #1:) Pick the right sponsor
It has to make sense for your blog. If you blog about personal finance, why are you pitching a nutrition supplements company?
It could make sense but you have to paint the picture for the company. Make sure its aligns appropriately with your blog and audience.
Tip #2:) Google it
I’ve written about this before:
All opinions are my own + your state + blog
My secret trick to fielding warm contacts for free travel. A company that has hosted bloggers before is more likely to do it again than one that hasn’t.
Tip #3.) Spy on your competition
Having trouble finding companies to pitch? Spy on blogs in your niche and see what sponsors they’e worked with.
Head to Search on their blog and type:
- “Sponsored by”
- All opinions are my own
This will help bring a list of sponsored posts and you can see companies that sponsor. Sneaky, sneaky..I know.
Tip #4:) Email the right person
Tip #5:) Be casual
Be friendly and informal when you craft your pitch. Make it short and to the point. Express your interest, share your intentions, and leave your email address in your signature.
That’s all there is to it! Do you have tips to share that have worked for you in pitching clients? Don’t be shy! Comment down below so we can all learn together.