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5 Genius Tips for Cold Pitching Blog Sponsors

5 Genius Tips for Cold Pitching Blog Sponsors
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5 Genius Tips for Cold Pitching Blog Sponsors

5 Genius Tips for Cold Pitching Blog Sponsors
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Cold pitching is something you should definitely explore as a blogger. It involves reaching out to a potential client and selling yourself in hopes of getting a paid sponsorship!  Cold pitching has allowed me to book clients over and over again on a small blog. It’s helped me book gigs for my influencer clients as well as getting multiple free travel deals for myself.

Check out these tips that you can start using TODAY to increase your blog sponsorship income:

Tip #1:) Pick the right sponsor

It has to make sense for your blog. If you blog about personal finance, why are you pitching a nutrition supplements company?

It could make sense but you have to paint the picture for the company. Make sure its aligns appropriately with your blog and audience.

Tip #2:) Google it

I’ve written about this before:

All opinions are my own + your state + blog

My secret trick to fielding warm contacts for free travel. A company that has hosted bloggers before is more likely to do it again than one that hasn’t.

Tip #3.) Spy on your competition

Having trouble finding companies to pitch? Spy on blogs in your niche and see what sponsors they’e worked with.

How?

Head to Search on their blog and type:

  • “Sponsored by”
  • All opinions are my own
  • Sponsor
  • 100%

This will help bring a list of sponsored posts and you can see companies that sponsor. Sneaky, sneaky..I know.

RELATED POST YOU WILL LOVE:  Find Your Niche In Three Easy Steps

Tip #4:) Email the right person

Go to Contact on the company site and look for a PR or Media or Social Media contact. Getting an email is better than filling out a contact form. If no luck, go to Terms of Service or Privacy Policy and do a CTRL F on your keyboard. Type in @ to find emails.

Tip #5:) Be casual

Be friendly and informal when you craft your pitch. Make it short and to the point. Express your interest, share your intentions, and leave your email address in your signature.

Final Thoughts

That’s all there is to it! Do you have tips to share that have worked for you in pitching clients? Don’t be shy! Comment down below so we can all learn together.

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