One of the hardest parts of starting a blog is writing consistently great blog posts. Once you figure out the technology and get your blog up and running, you’ve got to get the writing part down. The thing about writing blog posts is that it’s honestly not that hard to do. If you can speak about something with intelligence, you can write a blog post.
You need to have a place you can work where you can focus on what you’re doing for a specific amount of time. It doesn’t matter if that’s just 30 minutes per day. You can start blogging in that amount of time if you are not distracted.
When I started my blogging career, most of the writing I did was at 6 am, before my girls were up.
Get rid of all distractions such as social media, televisions, and children (write while they nap!). You want to have the time to be totally focused on one thing. Multitasking is overrated (and inefficient) when it comes to writing. Trust me, you can do it all, just not all at once!
Brainstorm Topic Ideas
Figure out the topics you will write about in advance of your writing session. You can brainstorm many different topics about your niche in a variety of ways from mind mapping to cubing and keyword research. As you brainstorm the different ideas, keep a running list and put them into your calendar. Then you’ll already know each day what topic you’ll be writing about. That way you can get started writing right away.
A great way to come up with ideas is to simply scroll around Pinterest boards in your niche. See what others are writing about and figure out if there’s anything you can add to it. Backlinko’s skyscraper technique is a great way to come up with ideas.
If you don’t want to read the whole post, the highlights are:
Find great content.
Make it even better (whether that’s making it longer, up to date, more thorough, or just adding your personality to it).
And no, that’s not stealing or plagiarism. No one creates 100% unique content. If you think they do, I recommend you read this book
Start batching posts to make your life easier.
If you’re unfamiliar with batching, it’s very similar to ‘chunking.’ It simply means to focus 100% on one thing.
For example, a blog post has many components. Branstorm a topic. Do research. Write. Find images. Create Pins. Promote. Etc. Etc.
But when you batch, it means you only do ONE thing at a time. You say, ‘for the next hour I’m only going to Brainstorm topics.’ Then you spend another chunk of time doing research for those topics. Batching allows you to be laser focused on one thing at a time.
I sit down and can easily knock out four to five blogging posts at once, but what I can’t do is do one blogging post, one frugal living post, and work on an ebook. It’s just not as efficient. When you brainstorm, put things into categories and decide what category you want to work on. And only focus on that ONE category that day.
Write How You Talk
Don’t try to be someone you’re not, it’s important to learn to write how you talk. As a blogger you don’t even have to have the best grammar, in fact, if you do it might be too boring to read.
You want your personality to shine through in everything that you write. You can even try using voice to text software that is already on most computers today if you have windows 7 or better, to talk your blog posts. That might help get your creative juices flowing.
There’s a million other bloggers out there that can create great content, but they’re not YOU. I hate to get all motivational poster on ya but that’s what makes your site SPECIAL.
You bring a unique voice and experience to your posts that NO ONE ELSE can. Don’t shy away from it. Be yourself and write as if you’re explaining something to a dear friend.
You don’t need to copy anyone else. Be yourself and make it known how you’re different from the next guy writing about your niche.
The one thing that you can bring to your niche that no one else can is your personality. If you are a colorful person, let your audience see it. Sure, maybe you will turn some people off, but you won’t turn off your true audience.
It’s no secret that practice makes perfect. Writing is a skill that gets easier and better the more you do it. If you practice every single day, you’ll create a process that automatically gets your creative juices flowing and signals to the brain that it’s time to write.
Soon, you’ll be able to create content on demand without even much thought at all.
What I do is I sit down and just write. I don’t edit and I don’t read it back to myself. I just let it all out and then later on sit down to edit.
Just getting it all out on paper is a big step. Many bloggers struggle just with the first paragraph because they keep reading it back and editing and trying to make it perfect. NO! Just write what comes into your head and finish the post and then go back. Scroll back up to tip 3 ‘batching’ if you do this.