How to Sell Your Website Fast
So you’ve decided to sell your website, huh? It will feel great to close this project and bask in the rewards that all your hard work and effort has brought. Keep reading to learn how to sell your website fast, easily, and for the biggest paycheck, coming from a 10-time website seller!
Getting Starting Selling Your Website
First things first. You want to make sure you have all your numbers together. What does this mean? For a website, it is an asset and it has value. The value is usually measured by traffic, revenue, and subscribers. These are all figures you’ll need to have readily available.
For traffic, hopefully you have Google Analytics installed on site or similar. If so, it’ll be easy to verify your monthly traffic numbers.
For revenue, this can get more tricky. As long as you can track your revenue, you’ll be fine but this can be a time consuming process if you haven’t been taking a regular accounting of your income, month after month. Include all the income that will continue with the site and you’ll be good to go here.
Subscribers are easy. If you have subscribers and they will be included in your website sale, you just need to have a record of them and make sure you can transfer to the owner with no problem.
Determining Your Site’s Value
If you are using a big website broker, like Empire Flippers, they will value the site for you. Easy! You just hand over your documents and they value the site. If not, smaller sites like Flippa can also offer you a valuation service, and for free. I recommend using it, if you have no idea how to value your site. For my sites, I typically use a 12 month net profit for valuation. Sometimes less if it’s a new site and sometimes more if the site is older than 1 year old.
There are many ways to list your site for sale. An auction that runs for a period of time is an option. You can also have a longer term listing where your site is up for sale for as long as it needs to be until sold. Both options work fine.
For a quick sale, I recommend Flippa.
For a higher priced sale, I recommend Empire Flippers.
I’ve used both and they are both great.
After The Sale
Once the sale concludes, you will transfer the assets to the buyer. This is typically what will be included:
- Domain and/or hosting
- Web files
- Media assets
- Ebooks or courses
- Ad accounts
- Subscription list
Some of these items may not be included. As the seller, you hold the power and can choose what will be included in the sale. Transfer usually takes 1-3 weeks, sometimes longer, then you’re paid!